Kim Schwalm Copy and Strategy for Wellness Creators
If you want to get to the SOUL of your wellness brand
Use it to CONNECT with customers and others you serve...
And build a thriving business that lets you carry out your MISSION...
I CAN HELP!
Hi, I’m Kim Schwalm.
I work with supplement businesses, natural product and skin care companies, founders, doctors, authors, and others in the alternative health and functional medicine spaces.
I’ve worked in this niche for more than 3 decades with some of the
industry’s most respected brands
and health leaders.
Whether you’re a founder, innovator, creator, or influencer…
launching a new supplement or other product, book, or service…
or simply want to grow your business and help others achieve the results they desire…
Let me help you take your sales copy, product strategy, and customer relationships to a whole new level of clarity, growth, and impact.
A bit more about me…
I first discovered my passion for the health niche more than 3 decades ago.
That’s when I worked with Dr. Julian Whitaker – a pioneer in the alternative health movement -- to help launch the Healthy Directions supplement business. And I helped grow it to the equivalent of more than $40 million in sales in today’s dollars within its first 3 years.
I then went on to build a reputation as one of the top A-level copywriters in the country. I developed a proven track record of writing successful copy for a wide range of leading supplement businesses and other wellness companies, as well as publishers and New York Times best-selling authors.
I’m also the founder of the Get Dangerously Good copywriting training and mentorship hub. I offer my Supplement Copy Boot Camp course, which helps business owners and copywriters market supplements and other health products successfully while staying compliant, along with other copywriting training, consulting, and copy chiefing.
A few years ago, I wrote a #1 Amazon best-selling book for copywriters called Client Badassery Secrets.
I also recently published my first children’s book, Misty Makes a Friend – and am donating a share of the proceeds to the Anguilla Animal Rescue Foundation (AARF), along with a charity founded by reggae star Bankie Banx to promote children’s music education.
My process for getting the story behind your product or service out to the world
I like to go DEEP into your product or service to bring to light the story and science behind what you’ve created.
By doing so, I’m able to utilize a blend of storytelling, research, and strategy in your messaging to attract new customers and transform them into committed users and believers.
This in-depth process often involves conducting interviews as well as digging through the latest studies and other research.
I possess a demonstrated ability to interpret and clearly communicate complex mechanisms of action and study results (in part thanks to my math and stats degree!)
This approach also utilizes my six-step Research Beast process to develop a clear picture of your prospect, understand their most deeply-felt emotions and challenges, and connect them to your product’s most powerful benefits and unique differentiators.
These steps then lay the foundation for creating the “big idea” behind your core messaging and branding, which is then used to develop copy and other marketing assets – while ensuring your sales copy stays compliant.
services provided
A-List-level copy creation for all your copy needs, including sales pages, emails, video scripts, websites, packaging copy, advertorial, direct mail, print ads, catalogs, social media campaigns, and more
Copy chiefing, coaching, and creative direction, along with copy critiques and copy evaluation/editing
Back-end sales and retention strategy and implementation designed to convert first-time buyers into long-term customers
Remote and in-house copy chiefing, training, and other services for in-house and freelance writing and marketing teams
Product development consulting, including product strategy, research, naming, logo development, and launch planning
General consulting to help with marketing, branding, or strategy
Speaking at conferences, masterminds, and other events
Let me use my passion for health and wellness -
-and more than 3 decades of experience in this niche
to help you achieve
your goals…
-
Advanced Bionutritionals
-
Boardroom/Bottom Line, Inc.
-
Dr. Anna Cabeca/The Girlfriend Doctor
-
Dr. Christiane Northrup/Amata Life
-
Dr. Daniel Amen/Brain MD Health
-
Dr. HempMe/ReSpark
-
Dr. Mark Hyman
-
Dr. Sara Gottfried
-
Econugenics/Dr. Isaac Eliaz
-
Greengate London
-
Green Valley Naturals
-
Healthy Directions
-
Ideal Living
-
Institute for Integrative Nutrition
-
Jim Kwik/Kwik Learning
-
JJ Virgin
-
NAOMI/Naomi Whittel
-
National Geographic
-
Power Plate
-
Real Dose Nutrition
-
Riversol Skincare
-
Rodale, Inc.
-
Solara Labs
-
Soundview Communications
-
Systeme 41 Skincare (Dr. Janet Zand)
-
Viva Naturals
-
Wellness Mama
-
And many others!
Just like I’ve done for all of these respected brands and health leaders I’ve worked with:
Get in touch with Kim!
